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|BATA (standard:travel stories, 524 words)|
|Author: Juggernaut||Added: Jun 08 2013||Views/Reads: 1245/814||Story vote: 0.00 (0 votes)|
|The name Bata is synanamous with shoes in India. Years ago, practically there is no town in India without BATA shoe store.|
BATA Subba Rao In India, the name Bata is synonymous with shoes. Bata shoe stores were everywhere; in big cities, there could be more than one Bata shoe store on the same street. Shoes purchased at Bata were known to last life time and Bata shoes were gold standard. If somebody buys a pair of shoes elsewhere, “why you didn't buy at Bata?” was the first question one can expect from friends and relatives. Like army boots, the shoes at Bata were strong and sturdy and everlasting. Certainly not known for latest fashion or designs, the shoes at Bata were all look alike, the only choice was among the available colors and sizes. And yet people shopped at Bata for generations just for reliability. A pair of shoes purchased at Bata may last a life time with few street side repairs at a cobbler. “I never met a person with a name Bata, the only Bata I known was Bata shoe stores in India,” Juggernaut shook hand with Dan Bata, an insurance agent he just met. “Well, I never heard a shoe store named Bata around the Midwest anyway,” replied Dan with a broad smile. “Growing up in India, Bata was only place people bought shoes, I understand that Bata was a family name of a person who started a shoe company named Bata in former Czechoslovakia in late 1800 hundreds and quickly expanded to other countries in Europe and countries in Asia particularly in India,” Juggernaut gave a quick history of Bata shoe stores. “Very interesting story about Bata; my own forefathers came from somewhere in Europe to America in early 1800's. “ “Are they were in leather business?” “I understand they were trappers.” “Well, in that case you could consider yourself a descendent of leather handlers,” Juggernaut tried to find a connection. “If you put it that way, I could be distantly related to Bata people,” Dan seems to compromise. “Well, you are lucky to be associated with a famous name like Bata.” “I wish the name Bata was well known in this area like elsewhere in the world, certainly that would help in my insurance business. Does Bata still operate stores in India now?” Click here to read the rest of this story (33 more lines)
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